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Friday, December 3, 2010
Sunday, November 21, 2010
Pay-Per-Click
Instant traffic. It’s like opening up your donut shop and five seconds later getting knocked down by eager customers. Same thing with pay-per-click advertising. PPC, those paid ads on the top and side of search results, offers up the promise of an instant customer base–but without having to wait weeks, months, or never for your organic results to show up.
Even though organic results are “free,” they are often as elusive as clouds in the sky: always changing shape, always moving. Even though PPC is rarely a rock-solid guarantee of ranking, it does provide more certainty than the organic results.
Pay Per Click marketing is where you pay a system such as Google AdWords for clicks to your site.
When you publish a website or blog, it’s a long and involved process to get to the top of the search engine results (SERPs) organic rankings. Many factors come into play: the number of other sites that link to you, keywords, domain extensions, etc.
Even when you have nailed down all of these factors, you might still be sitting on page 27 of Google, wondering why no one is never clicking on your site.
But pay per click, or PPC, lets you bypass most of those problems. Google AdWords, Yahoo! Search Marketing, and Microsoft AdCenter are the top three PPC systems available to online marketers.
Why Use PPC?
Pay per Click is more of a “known quantity” than the organic results. Because advertisers are paying for the privilege of showing up on search pages, the PPC systems try to be fairly transparent about the process–or at least transparent relative to how the organic results work.
Also, online marketers can appear quickly on search pages, instead of waiting for many weeks for their pages to get “spidered” and recognized by the search engines for the organic results.
A Very Short History of PPC
When PPC first came around, invented by a technology incubator called IdeaLab, it truly was pay per click. Online marketers could literally pay their pay to the top of search engine rankings.
Yahoo! bought out the IdeaLab product (which was called Overture) and further developed the idea. But it wasn’t until Google developed its own PPC system that it really took off.
Google introduced new ideas that improved the quality of ads and advertisers. AdWords began to factors in other aspects such as ad copy relevance that helped determine how high an ad ranked. No longer could online marketers simply “buy their way” to the top.
Yahoo!, ever the imitator, revamped their system under the working title of Panama–mirroring AdWords.
Microsoft AdCenter is a highly regarded PPC system. Its interface is considered to be clear and user-friendly, but the MSN’s low traffic prevents a lot of online marketers from using AdCenter.
Rinse and Repeat
Repeat the good, discard the bad.
You’ve seen pictures of those obnoxiously wealthy internet marketers with their red exotic sports cars, oceanfront mansions, and assorted bling?
Their secret is something that–on the face of it–sounds so damn boring and tedious that aspiring marketers usually ignore it.
Successful online marketing is a continual process of evaluating your wins and losses. The big income earners discard the losses, identify the wins, and then magnify and keep repeating the wins.
The second point: Successful six-figure marketers derive their massive income by combining many small streams of income.
Campaign analysis is more of a scientific, logical process where you’re examining the numbers. You have to push your emotions aside and trust the numbers to tell you where to go next.
Push Product
You’ve got your affiliate marketing platform and it’s just sitting there, unnoticed.
Don’t wait for the search engines to find it and list it in the organic results. This process, known as indexing, takes weeks or months–or never. The fastest way to start driving traffic to your marketing platform is to use a pay per click or PPC system such as Google AdWords, Yahoo! Search Marketing, or Microsoft AdCenter.
It’s like this. Let’s say you want to be an actor or actress. You can either wait around for years for someone to notice you. Or you can pay out of your own pocket and get listed with agencies and directories, and go to fee-based contests and talent shows.
It’s called paying your way to the top. And I highly recommend it.
Own the Clickbank Product
Take control of the product by developing your own marketing platform.
By “own” the product you “take ownership” of it by creating landing pages, blogs, or other channels to push the product. Too many affiliates rely on poor methods like pay per click direct linking that does not give them “ownership” of the product’s marketing platform.
The preferred “ownership” method is to already have an established marketing platform. Google, Yahoo!, and other search engines have a cartoon fantasy in mind when it comes to marketing platforms. This cartoon fantasy revolves around people who first have established platforms, then secondly populate them with affiliate offers. Marketers who do not have established platforms are called thin affiliates.
If you do not fall into the cartoon fantasy area, then this is for you:
How to Take Ownership of the Affiliate Product
- Register your own domain or use an existing domain.
- Create a simple landing page featuring the product. The landing page can be a web page or a blog.
- “Brand” the landing page. Make it legitimate or look legitimate by creating graphic elements (banners, images, etc.) and adding Google Fluff pages such as About Us, Privacy Policy, and Contact Us.
- Create original content based around the product’s niche.
- Populate the landing page with affiliate links.
Find Product to Market
Too many affiliate marketers get sucked into promoting a product because of three reasons: it is new, it has a high commission rate, and it has a high dollar payout.
All good reasons to choose a product. But toss out the first factor – new. So much hype accompanies the launch of some affiliate products–notably info products from programs such as Clickbank–that affiliates can get sucked in. And then lose a lot of money in the process. Clickbank in particular lists a lot of half-baked info products that the merchant never took time to refine.
Consider these factors when choosing an affiliate product:
- What is the Return Rate? Clickbank has a generous return policy. Every product that gets returned erodes your profit every time it happens.
- Does the Merchant Adequately Support Affiliates? Some merchants could care less about their affiliates, while other merchants have what they often call an “Affiliate Resource Center.” These centers are often a webpage that lists some ideas for how to promote the product, along with a few keywords and some banner ads.
- Is the Product Going Up or Down? Sites such as CB Engine and CB Analytics provide free snapshots into the history of Clickbank products. Several factors are are at play, but Gravity is an important one. Higher Gravity is better than lower Gravity. But note, as in the graph, that extremely high Gravity in the 400+ range means that products are flooded with affiliate competition.
- Earning Per Sale. Another huge factor that affiliates often ignore–often dooming many affiliates’ campaigns. Earning Per Sale (EPC) takes into account all factors that will influence your eventual payout. For a simplified and unrealistic example, consider a product that pays out $100 per sale. But if every other product gets returned, in the end you’re only getting $50 average per sale.
- Product Commission Rate. In Clickbank, you should expect at least 50% commission rate. But the high commission rates are due to the high profit margin of info products. Physical products have much lower commission rates.
- Product Commission $ Payout. Many affiliates are tempted by high dollar payouts. They see $40+ payouts and decide to jump on the bandwagon. But high dollar payouts by themselves are meaningless. For example, a product may pay out $50 commissions…but the advertising rates on pay per click systems such as Google AdWords are so high that it is prohibitively expensive to advertise.
Clickbank Affiliate PPC
Are you ready for the Dr. X Mysterious “Affiliate Killer” Death-Annihilator “Crack the Code” System for Making $100,000 per year?
No? Good, because that’s not what I’m giving you. Personally, I’m tired of all the gurus who make it sound so spooky-spooky mysterious.
It’s a four-step process employed by successful online marketers the world over. The process for making $100,000+ per year is the same as the process for making $10 per year. The difference is in how you execute it. And a little practice.
Step 1: Find It
Find profitable products to market.
Too many affiliate marketers get sucked into promoting affiliate products (usually infoproducts) because they have a high dollar payout. But successful, six figure-earning affiliates consider many more factors when researching potential affiliate products.
Step 2: Own It
Take control of the product by developing your own marketing channels.
The best way to push an affiliate product is to first “take ownership” of it.
Step 3: Push It
Send offers out and drive traffic to them.
Push the affiliate products. Get them out there and under buyers’ noses. Online traffic is no different from what any owner of a brick-and-mortar store wants: people looking at the merchandise.
Step 4: Rinse and Repeat It
Repeat the good, discard the bad.
Figure out what went wrong and correct it. Capitalize on the good stuff. Repeat the good stuff over and over. This is what we meant at the beginning when we talked about “execution.” The six-figure earners know all about rinse and repeat, and they do it well.
Tuesday, November 9, 2010
Step 4: Pushing the 'Start' button
You'll be asked to review your account (what you've entered so far).
The page simply lists all the information that you've input, including your ad, selected keywords and your max CPC/ daily budget as well.Scroll down, make sure you haven't made any errors (you can fix them by clicking on the 'Edit' button next to each field), and then click on "Continue".
The next page will ask you if you have a Google Account. Depending on your subsequent answers, it will either ask you to create one, or ask you to enter your Account login info.
I'd recommend that you create a separate account for AdWords (for security purposes), but in this example we're going to assume that you already have a Google account and will use that instead.
Once you've passed this step (and confirmed your account), Google will send you a confirmation email to the email address you've entered. Open the email, click the link back to Google, and then enter your credit card or payment information to officially open the account.
And that's about it. Once you've entered your payment information, your ads will start
showing almost immediately.
That took you more time to read than it takes to create an AdWords account!
Before we end this chapter, I want to draw your attention towards a couple of basic
AdWords concepts that you need to master before we go any further.
[Time Taken: 2 minutes]
Step 3: Bidding on Keywords
Enter your keywords:
You'll notice that I've enclosed my keywords in quotes as well as brackets. Basically, AdWords uses three types of phrase matches to match your ads with the terms being searched at the time broad match (no quotes or brackets), phrase match (quotes) and exact match (square brackets).
Broad match: This is the default option. When you include keyword phrases such as tennis shoes in your keyword list, your ads will appear when users search for tennis and shoes, in any order and possibly along with other terms like: new tennis shoes, mens shoes for tennis, and so on...
Broad matches are often less targeted than exact or phrase matches.
Phrase match: Your ad appears when users search on the exact phrase and also when their search contains additional terms, as long as the keyword phrase is in the exactly the same order.A phrase match for "tennis shoes" would display your ad if a user search on: red tennis shoes,newtennis shoes, but not for: shoes for tennis.
Exact match: The search query must exactly match your keyword. This means [tennis shoes] will only match a user request for: tennis shoes and not for: red tennis shoes, even though the second query contains your keyword.
More details on broad, phrase and exact matches in chapter 6, when we will study keyword research for AdWords in full detail.
Onto the next step...
Once we've entered the keywords, we now have to choose our bid amounts. You'll see a
screen as shown below:
First you'll select how you'll pay for AdWords. Based on your IP address, Google automatically determines your local currency and sets that as the default value, but you should change it to US dollars. That makes it a lot easier to manage your account as you'll find that almost everyone discusses bid prices in dollars (especially all other guides on AdWords). This setting cannotbechanged once your account is activated.
After this, you set your budget. This is the maximum amount you're willing to spend throughout the day (divide your monthly budget by 30 for an easy way to reach this number). For our example, I want to get maximum exposure here as well as test the ads quickly (so I can refine them based on results), so I'll set this to $100 (for big campaigns and especially for high CPC terms, you might have to set this much higher).
Note: If you're just beginning, you can set your daily bid
amount to $5/day if you want and Google will just stop
displaying your ad after your daily limit has been
reached.
Next, you set the (CPC) for your keywords. Ideally, you should set the CPC for your main keywords individually, but for now (and for the beginning part of your campaigns) an overallCPCwill do just fine. Since we already know from our keyword research that we can get top position for our ads by staying within $5, I'll be conservative and bid $1.00 per click. This will allow me to get a good position and stay within budget our budget.
After this, you get traffic / clicks / position estimates based on your settings. It gives you an approximation of how many clicks (and what average position) you will get for each entered keyword (based on your max CPC and daily budget).
By now, you're almost done. Click "Continue".
[Time Taken: 2 minutes]
Step 2: Writing your Ad
Let me take a minute to explain what we've done here, and why.
Our main search phrase is also the headline whenever possible, follow this example and put your main keywords in the headline.
The first line is a benefit in this case, expert advice for people who are looking for help on how to set up home theater systems. No matter what your level of knowledge, the chance to get input from an expert (in this case, free advice) is hard to pass up.
The second line is our future a free report available for immediate download. Your feature will be a specific offering that matches your previously stated benefit most closely.
The last two lines are the URLs first url will be the one displayed this must resolve to an actual web address. The second line is the actual url where the prospect will be redirected to that is, it must contain the address of your landing page.
And your ad is written! Following this template, you can put together ads in as little as 4
minutes (like I did right now).
Click on "Continue", and Google AdWords will do an automated check on your ad text and the provided urls to make sure that they follow their guidelines. Once that is complete, you will be taken to a screen where you have to enter your keywords.
[Time taken - 4 minutes]
Step 1: Setting up your AdWords account
Go to the Google AdWords homepage (http://adwords.google.com) select and click on the "Click to Begin" button to get started.
The next screen will give you an option between two types of accounts Starter and Standard. Since we're going to be going deep inside AdWords, there's no need to go for a Starter account select "Standard" and then click on "Continue".
On the next screen, you choose the languages you want to target. So if you were in Germany and wanted to target German-speaking Google users, you would select German. Google also let's you target specific countries, specific regions and cities or even a specified geographic location (such as a 20-mile radius around a certain street address, for example).
I selected the 'target by country' option, so in the next screen I was asked to enter the countries I wanted to market to in this case, since we are selling physical products we will restrict our target market to US and Canada (a good thing, because this where the heaviest demand for home theater system resides as well).
I'd recommend sticking with "country-level" targeting for now the other two options are a bit more advanced, and I personally never use them. Let's move to the next step writing your ad.
[Time taken 2 minutes]
CHAPTER 2(b): "10 Minutes To Instant Web Traffic"
Next:
We'll copy the top 6-10 keywords in a text file;we will need them for the next step.
Here's the list I've come up with so far:
should, create much larger lists (around 200-300
keywords minimum - I'll show you how in the next
chapter) to start with, and then build them up as
your ad campaign requires it.
Now we want to find out what the top bid prices are for these keywords. That is, how much
money is your competition (i.e. other Google Adwords advertisers) are willing to spend on
this niche to buy traffic.Ahigh number is a good indicator that your niche is profitable, but
on the other hand, if you know for sure that a niche is profitable (like home theater
systems, which sell for quite a lot of money), low bid prices can mean that this is a market
that is ripe for domination.
One way to check bid prices is to use another Yahoo tool - the view bids tool.
We'll copy the top 6-10 keywords in a text file;we will need them for the next step.
Here's the list I've come up with so far:
- home theater system
- wireless home theater system
- home theater system review
- home theater speaker system
- home theater audio system
- buy home theater system
- home theater system design
- home theater sound system
- dvd home theater system
- best home theater system
should, create much larger lists (around 200-300
keywords minimum - I'll show you how in the next
chapter) to start with, and then build them up as
your ad campaign requires it.
Now we want to find out what the top bid prices are for these keywords. That is, how much
money is your competition (i.e. other Google Adwords advertisers) are willing to spend on
this niche to buy traffic.Ahigh number is a good indicator that your niche is profitable, but
on the other hand, if you know for sure that a niche is profitable (like home theater
systems, which sell for quite a lot of money), low bid prices can mean that this is a market
that is ripe for domination.
One way to check bid prices is to use another Yahoo tool - the view bids tool.
- Go back to the Yahoo Serch Marketing Site and click on the "View Bids Tool" as I've shown in the screenshot below:
- The first time you load this page, you will see the following screen:
Remember that list of keywords you just saved? Take the first keyword and plug it in the first
box on this screen. Then, enter the verification letters in the second box and click on
'Search' to continue.
When you do this, you'll see the following:
Above is a search for "home theater speaker system" - notice that the top bid on Yahoo is
under $1.00 - that's pretty cheap considering that a pair of high-end speakers can cost
several hundred dollars. Allowing for the cost of the physical product, you can see that
this isavery nice, lucrative, under-priced bidding market.
Repeat this process for all your keywords and check the top bid prices for them. You are
doing this to estimate how much you will have to pay, per click, to match / top your
competition.
In this case, you'll see that most of the keywords have a bid price of under
$1.00. That's good news, but keep in mind that in AdWords you'll have a bit more
competition, so you can expect the top bid price in AdWords to be at least twice that
much of Yahoo, and may be more.
After we do our research, we should have a nice list of targeted, profitable keywords to
start our AdWords campaign with.
Couple of interesting things you'll notice here:
Despite being a very expensive market (full-fledged home theater systems costs
thousands of dollars), there's a low level of competition (bid prices are fairly low). This will
allow you to corner the market quite easily, IF you know how to sell to it.
People are as concerned with specific aspects of home theaters (wireless systems,
speakers) as they are with the "how to" aspect (design, setup). This can work to our
advantage, as you'll see when we get to writing the ad.
Now that we have our keyword list ready, let's go setup our AdWords account. It's going to
be fast, so make sure you pay attention :-)
.
CHAPTER 2: "10 Minutes To Instant Web Traffic"
Welcome back.
In the last chapter you read about how pay-per-click advertising (PPC) was simply the
best method for bringing instant traffic to your websites.
Today you'll learn about a simple, 10-minute process that anyone can use to setup a fully functional Google AdWords account and start driving traffic to their website almost immediately.
Before we get into the more Advanced strategies, we need to build a very strong
foundation and make sure you understand the basics. The stronger your foundation, the
more earning potential you'll have for the future, so pay close attention to every detail I'm
about to teach.
Let's do a quick example...
We'll pretend that we sell . I am going to show you exactly how to
build a campaign for that type of product, starting with some sensible market research.
Research your market
PPC advertising is very competitive for a reason for any high-value product/service, PPC
is a cheap and effective way to get your name in front of the people looking for products
just like yours.
With all the competition there's just one big problem: If you jump in blind, the sharks will
eat you alive. You must first dig up the details on your market and your competition, and
that means knowing:
To be continue...
In the last chapter you read about how pay-per-click advertising (PPC) was simply the
best method for bringing instant traffic to your websites.
Today you'll learn about a simple, 10-minute process that anyone can use to setup a fully functional Google AdWords account and start driving traffic to their website almost immediately.
Before we get into the more Advanced strategies, we need to build a very strong
foundation and make sure you understand the basics. The stronger your foundation, the
more earning potential you'll have for the future, so pay close attention to every detail I'm
about to teach.
Let's do a quick example...
We'll pretend that we sell . I am going to show you exactly how to
build a campaign for that type of product, starting with some sensible market research.
Research your market
PPC advertising is very competitive for a reason for any high-value product/service, PPC
is a cheap and effective way to get your name in front of the people looking for products
just like yours.
With all the competition there's just one big problem: If you jump in blind, the sharks will
eat you alive. You must first dig up the details on your market and your competition, and
that means knowing:
- Which keywords are getting the most traffic
- What are the top bid prices for those keywords
- Which keywords are being ignored and why home theater system
keywords for your ad campaign. Here, I'll just give you a quick run through of how to
create a keyword list using a simple little free keyword generation tool, which you've
probably heard of... Overture's Keyword Selector Tool.
![]() | ||||||||
- Start by heading to Yahoo Search Marketing open the.
- As it's shown below,enter your main keyword in the box and click on 'Go'.
- This will give you a list of keywords with search estimates.
- Under the "count column", you'll see that there are lots of searches for the base term but also that there are focused searches for smaller topics as well. Demand is not too strong, but we know that this is a high value product so we wait till we see bids and competition.
- It says there are 31,761 searches for the term "home theater system" last month. You can multiply that number by 3 to come up with roughly how many times that word was searched for at Google.com.
To be continue...
5 Reasons why you should be using GoogleAdWords
Reason 1: The Google audience / user base has traditionally catered to technical
audiences and more importantly, to Internet savvy users.
The kind of users who are comfortable with buying online.
These users (the tech-savvy, buying kind) are more likely to use Google than Yahoo or
MSN).
Reason 2: Google AdWords delivers instant results - you can have your ad campaign up
and running in 10 minutes flat. Compared to this Yahoo can take anywhere from 2 to 5
days while they manually review ads.
Reason 3: With AdWords, you can go target your prospects geographically down to
countries, states and cities. This is a great advantage for businesses selling hard goods or
services - they would prefer local prospects as opposed to someone half way across the
world.
Reason 4: My favorite quality about AdWords is that it rewards good ad performance
that is, for an ad that converts (clicks/impressions percentage) exceptionally well (high
click-through-rate (CTR)), your ad will get better ad placement as well as better pricing.
Google wants to display the most relevant ads for the user. So... it makes perfect sense
that YOU will pay less per click, the higher the clickthrough rate of your ad is.
Note: Click-through rate is simply the percentage
that users click on your ad. For example, if 100 users
saw your ad, and 2 people clicked your ad to visit
your website, your click-through rate would be 2%
(2/100).
Reason 5: Your competition cannot see the exact amount you're bidding for your
keywords or the CTR your ads are getting - a distinct tactical advantage that Yahoo lacks.
Basically, your competition will NEVER be able to tell how you are marketing your product,
unless they use a trick I'm going to show you later ;-) So, they won't be able to copy off of
your marketing and steal your prospects.
Bottom line - bringing instant traffic to your websites and converting those prospects into
satisfied customers is a much better option than waiting around for your search engine
rankings to.
And, in my opinion, Google AdWords is the only game in town when it comes to PPC
advertising.
In the next chapter, I'll sit with you and take you through the entire process of creating an
ad campaign through Google AdWords. I'll take you from start to finish - from picking your
keywords to creating an account to writing an ad to making it go live - and we'll do it in
less than 10 minutes.
audiences and more importantly, to Internet savvy users.
The kind of users who are comfortable with buying online.
These users (the tech-savvy, buying kind) are more likely to use Google than Yahoo or
MSN).
Reason 2: Google AdWords delivers instant results - you can have your ad campaign up
and running in 10 minutes flat. Compared to this Yahoo can take anywhere from 2 to 5
days while they manually review ads.
Reason 3: With AdWords, you can go target your prospects geographically down to
countries, states and cities. This is a great advantage for businesses selling hard goods or
services - they would prefer local prospects as opposed to someone half way across the
world.
Reason 4: My favorite quality about AdWords is that it rewards good ad performance
that is, for an ad that converts (clicks/impressions percentage) exceptionally well (high
click-through-rate (CTR)), your ad will get better ad placement as well as better pricing.
Google wants to display the most relevant ads for the user. So... it makes perfect sense
that YOU will pay less per click, the higher the clickthrough rate of your ad is.
Note: Click-through rate is simply the percentage
that users click on your ad. For example, if 100 users
saw your ad, and 2 people clicked your ad to visit
your website, your click-through rate would be 2%
(2/100).
Reason 5: Your competition cannot see the exact amount you're bidding for your
keywords or the CTR your ads are getting - a distinct tactical advantage that Yahoo lacks.
Basically, your competition will NEVER be able to tell how you are marketing your product,
unless they use a trick I'm going to show you later ;-) So, they won't be able to copy off of
your marketing and steal your prospects.
Bottom line - bringing instant traffic to your websites and converting those prospects into
satisfied customers is a much better option than waiting around for your search engine
rankings to.
And, in my opinion, Google AdWords is the only game in town when it comes to PPC
advertising.
In the next chapter, I'll sit with you and take you through the entire process of creating an
ad campaign through Google AdWords. I'll take you from start to finish - from picking your
keywords to creating an account to writing an ad to making it go live - and we'll do it in
less than 10 minutes.
Pay Per Click Advertising in Plain English
Perry Marshall, in his Guide to Google AdWords, says this about PPC advertising:
"[It] is about getting in front of people who are looking for what you sell right this moment and get them to respond."
You have the ability to reach your target market instantly, and get them to make a
decision on your product/service.And that's not just it.
It takes just 10 minutes for you to set up an ad campaign in Google AdWords - and
immediately after your ad is ready, it will start bringing in traffic to your websites. No matter
what you're selling, you haveachance, in 10 minutes, to start making sales.
What other advertising platform let's you make a sale that fast?
Better question: how can YOU use this speed (of getting an idea to the market and testing
it almost instantly) to your advantage?
The biggest advantage of PPC advertising is that you can test new business ideas quickly
and cheaply by running an ad campaign for a few hours and monitoring its results. This
alone can save you thousands (if not hundreds of thousands) of dollars in advertising and
product creation - but only if you do it right (I'll show youhowto in the next 6 chapters).
Pay-per-click advertising operates on two simple premises:
(and I'll explain why in just a minute).
Having said that, I don't discourage you from using YSM. In certain niche markets the YSM
network is still not hyper-saturated (unlike AdWords, where the competition is higher) and
you may be able to realize serious short-term gains if you play the PPC game right.
What I would discourage you from is to using a PPC ad network other than AdWords or
YSM. Beyond these two the situation is pretty bleak with poor traffic quality, click fraud and
lack of a sizeable user base all contributing to an abject failure.
"[It] is about getting in front of people who are looking for what you sell right this moment and get them to respond."
You have the ability to reach your target market instantly, and get them to make a
decision on your product/service.And that's not just it.
It takes just 10 minutes for you to set up an ad campaign in Google AdWords - and
immediately after your ad is ready, it will start bringing in traffic to your websites. No matter
what you're selling, you haveachance, in 10 minutes, to start making sales.
What other advertising platform let's you make a sale that fast?
Better question: how can YOU use this speed (of getting an idea to the market and testing
it almost instantly) to your advantage?
The biggest advantage of PPC advertising is that you can test new business ideas quickly
and cheaply by running an ad campaign for a few hours and monitoring its results. This
alone can save you thousands (if not hundreds of thousands) of dollars in advertising and
product creation - but only if you do it right (I'll show youhowto in the next 6 chapters).
Pay-per-click advertising operates on two simple premises:
- You pay only for visitors that come to your site (no upfront costs - every "click" while
- being an expense is also a chance for you to convert that visitor into a customer).
- You pay a certain amount "per click" on your ad. If nobody clicks on your ad, you
- don't pay a dime... and also get no visitors. The goal is to get many TARGETED visitors, while paying as little as possible per click.
- Your ads are displayed in the search engines according to what people are searching / looking for. (i.e. If someone search for "weight loss" and you're bidding on the term "weight loss", your ad will be displayed when someone searches for that phrase.)
- Google Adwords
- Yahoo Search Marketing(formerly Overture).
(and I'll explain why in just a minute).
Having said that, I don't discourage you from using YSM. In certain niche markets the YSM
network is still not hyper-saturated (unlike AdWords, where the competition is higher) and
you may be able to realize serious short-term gains if you play the PPC game right.
What I would discourage you from is to using a PPC ad network other than AdWords or
YSM. Beyond these two the situation is pretty bleak with poor traffic quality, click fraud and
lack of a sizeable user base all contributing to an abject failure.
How do I drive more traffic to my website?
The first question that you should be asking (not the only question because there is more to
creating online wealth, but this is the most important point) is:
How do I drive more traffic to my website?
As an entrepreneur, your income will always be (beyond a certain point) a function of
traffic.
- More people coming in to your store to look at antiques = more sales = more money
- More prospects getting your sales letter in their mailboxes = more sales = more money
- More people visiting your online store… you get the picture.
You may know it by different names, so to put it in another way:
More people seeing your sales pitch = more money coming into the bank.
(granted your sales pitch is something people want)
(granted your sales pitch is something people want)
Doesn't get simpler than that.
Note: In later chapters I'll talk to you about the other
factors that determine your income - product value,
pricing and most importantly, converting this traffic
into enthusiastic, buying customers.
Back to the original question: How do you create instant website traffic?
Search engines are a good way to bring free traffic to your website - and while I've been
teaching business owners like you, how to bring in truckloads of free search engine traffic
for several years now, the problem with this method is that it takes time to rank highly in
Google and other search engines.
... And we all only have a limited amount of time. The challenge here is to create a
money-making machine that attracts prospects, reels them in, converts them into
customers and repeats the process all over again. Think of it as a revolving door -
prospects just keep coming to your website and keep going out as happy customers
(hopefully).
The good news is that there already is such a system for bringing in instant traffic - pay-perclick
advertising (PPC). I'll be talking exclusively about how you can use PPC advertising
via Google Adwords, to drive traffic to your website and convert that traffic into
customers.
The bad news is that 95 percent of PPC advertisers end up throwing several hundred
bucks down the hole before they even begin to understand how pay-per-click works.
What's more, there are many business owners who, after being burned to the tune of
several thousands of dollars, give up on PPC advertising because they don't get how it
works.
Imagine the pain of giving up a marketing opportunity like that, just because you were so
frustrated that nothing was working.
What I've done here is I've broken PPC advertising down for you in simple terms - and as
you will see in this chapter and the next, I'll be taking you by hand and cutting through all
the mystery that surrounds AdWords (my ad network of choice) and pay-per-click
marketing.
How to create instant website traffic?
This is from just one campaign I run on Google AdWords (more on this later) for just one of
my products for last month. This is for a $167 product. You'll notice that the cost/conversion
is as low as $2.59! You'll also see that almost all of the groups running have a clickthrough
rate higher than 5%. Some as high as 10%! The great thing about this, is once it's up and
running, it literally take NO work to earn money via Adwords. It's all on autopilot.
In the next few chapters, I will be teaching only those skills that you absolutely need to
know in order to create your own wealth (and then maybe take your own screenshots?)
like I have shown above.
Ready to roll? Let's start with the lifeblood of any online business - website traffic - and how
you can create it instantly.
How to create instant website traffic?
While I was preparing my notes for this chapter, I started to think about what people want
to learn the most when it comes to making money online. What do you want to learn most
about making money online?
Is it:
whether it's a brick-and-mortar store your grandpa owned or a snazzy new website you've
just started.
my products for last month. This is for a $167 product. You'll notice that the cost/conversion
is as low as $2.59! You'll also see that almost all of the groups running have a clickthrough
rate higher than 5%. Some as high as 10%! The great thing about this, is once it's up and
running, it literally take NO work to earn money via Adwords. It's all on autopilot.
In the next few chapters, I will be teaching only those skills that you absolutely need to
know in order to create your own wealth (and then maybe take your own screenshots?)
like I have shown above.
Ready to roll? Let's start with the lifeblood of any online business - website traffic - and how
you can create it instantly.
How to create instant website traffic?
While I was preparing my notes for this chapter, I started to think about what people want
to learn the most when it comes to making money online. What do you want to learn most
about making money online?
Is it:
- How To Make More Sales?
- How To Create A Winning Product?
- How To Actually Make A Sale (the technical aspects of online business)?
whether it's a brick-and-mortar store your grandpa owned or a snazzy new website you've
just started.
CHAPTER 1:Google Simple, Fool-Proof Strategies You Can Use Right Away For Adwords Success...
Warning - If you're not serious about creating an online business that "makes your money
for you", please stop reading this now!
Welcome to The Player's Guide To Adwords Domination.
Before we start, I want to cut a deal with you. You see, I wrote this eBook out of a desire to
teach others how to create serious wealth using PPC advertising. I've poured a lot of effort
into this eBook, but only because I know 200% that this works. And what's more, it should
work for anyone who uses these strategies for their own business.
And because I've worked so hard to create this, I want it to work for you. If you end up
"wasting" your time by reading this once and not applying it…well let's just say we can't
have any of that.
The only way we're going to do this is if you promise to apply the money-making strategies
that I'm about to share with you. In return, you have my word that I will show you the exact
steps that I have taken to bring in instant traffic and build my online empire. I still get kicks
out of calling my business an empire.
Simple give and take (or show and tell).
To give you a quick idea of what I'm talking about (and to show you what's easily...possible)…
for you", please stop reading this now!
Welcome to The Player's Guide To Adwords Domination.
Before we start, I want to cut a deal with you. You see, I wrote this eBook out of a desire to
teach others how to create serious wealth using PPC advertising. I've poured a lot of effort
into this eBook, but only because I know 200% that this works. And what's more, it should
work for anyone who uses these strategies for their own business.
And because I've worked so hard to create this, I want it to work for you. If you end up
"wasting" your time by reading this once and not applying it…well let's just say we can't
have any of that.
The only way we're going to do this is if you promise to apply the money-making strategies
that I'm about to share with you. In return, you have my word that I will show you the exact
steps that I have taken to bring in instant traffic and build my online empire. I still get kicks
out of calling my business an empire.
Simple give and take (or show and tell).
To give you a quick idea of what I'm talking about (and to show you what's easily...possible)…
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