CHAPTER 2(b): "10 Minutes To Instant Web Traffic"

Next:


We'll copy the top 6-10 keywords in a text file;we will need them for the next step.
Here's the list I've come up with so far:

• home theater system
• wireless home theater system
• home theater system review
• home theater speaker system
• home theater audio system
• buy home theater system
• home theater system design
• home theater sound system
• dvd home theater system
• best home theater system

Note: This is just a sample listing - you can, and
should, create much larger lists (around 200-300
keywords minimum - I'll show you how in the next
chapter) to start with, and then build them up as
your ad campaign requires it.


Now we want to find out what the top bid prices are for these keywords. That is, how much
money is your competition (i.e. other Google Adwords advertisers) are willing to spend on
this niche to buy traffic.Ahigh number is a good indicator that your niche is profitable, but
on the other hand, if you know for sure that a niche is profitable (like home theater
systems, which sell for quite a lot of money), low bid prices can mean that this is a market
that is ripe for domination.


One way to check bid prices is to use another Yahoo tool - the view bids tool.

• Go back to the Yahoo Serch Marketing Site and click on the "View Bids Tool" as I've shown in the screenshot below:
• The first time you load this page, you will see the following screen:

The first time you load this page, you will see the following screen:

Remember that list of keywords you just saved? Take the first keyword and plug it in the first

box on this screen. Then, enter the verification letters in the second box and click on

'Search' to continue.

When you do this, you'll see the following:

Above is a search for "home theater speaker system" - notice that the top bid on Yahoo is

under $1.00 - that's pretty cheap considering that a pair of high-end speakers can cost

several hundred dollars. Allowing for the cost of the physical product, you can see that

this isavery nice, lucrative, under-priced bidding market.

Repeat this process for all your keywords and check the top bid prices for them. You are

doing this to estimate how much you will have to pay, per click, to match / top your

competition. 

In this case, you'll see that most of the keywords have a bid price of under

$1.00. That's good news, but keep in mind that in AdWords you'll have a bit more

competition, so you can expect the top bid price in AdWords to be at least twice that

much of Yahoo, and may be more.

After we do our research, we should have a nice list of targeted, profitable keywords to

start our AdWords campaign with.

Couple of interesting things you'll notice here:

Despite being a very expensive market (full-fledged home theater systems costs

thousands of dollars), there's a low level of competition (bid prices are fairly low). This will

allow you to corner the market quite easily, IF you know how to sell to it.

People are as concerned with specific aspects of home theaters (wireless systems,

speakers) as they are with the "how to" aspect (design, setup). This can work to our

advantage, as you'll see when we get to writing the ad.

Now that we have our keyword list ready, let's go setup our AdWords account. It's going to

be fast, so make sure you pay attention :-)

.