Let me take a minute to explain what we've done here, and why.
Our main search phrase is also the headline whenever possible, follow this example and put your main keywords in the headline.
The first line is a benefit in this case, expert advice for people who are looking for help on how to set up home theater systems. No matter what your level of knowledge, the chance to get input from an expert (in this case, free advice) is hard to pass up.
The second line is our future a free report available for immediate download. Your feature will be a specific offering that matches your previously stated benefit most closely.
The last two lines are the URLs first url will be the one displayed this must resolve to an actual web address. The second line is the actual url where the prospect will be redirected to that is, it must contain the address of your landing page.
And your ad is written! Following this template, you can put together ads in as little as 4
minutes (like I did right now).
Click on "Continue", and Google AdWords will do an automated check on your ad text and the provided urls to make sure that they follow their guidelines. Once that is complete, you will be taken to a screen where you have to enter your keywords.
[Time taken - 4 minutes]
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