Take control of the product by developing your own marketing platform.
By “own” the product you “take ownership” of it by creating landing pages, blogs, or other channels to push the product. Too many affiliates rely on poor methods like pay per click direct linking that does not give them “ownership” of the product’s marketing platform.
The preferred “ownership” method is to already have an established marketing platform. Google, Yahoo!, and other search engines have a cartoon fantasy in mind when it comes to marketing platforms. This cartoon fantasy revolves around people who first have established platforms, then secondly populate them with affiliate offers. Marketers who do not have established platforms are called thin affiliates.
If you do not fall into the cartoon fantasy area, then this is for you:
How to Take Ownership of the Affiliate Product
- Register your own domain or use an existing domain.
- Create a simple landing page featuring the product. The landing page can be a web page or a blog.
- “Brand” the landing page. Make it legitimate or look legitimate by creating graphic elements (banners, images, etc.) and adding Google Fluff pages such as About Us, Privacy Policy, and Contact Us.
- Create original content based around the product’s niche.
- Populate the landing page with affiliate links.
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